Digital Billboard ROI Calculator: Mokhoa oa ho Hakanya Lekeno la Khoeli le Khoeli la Papatso

Batseteli ba bangata ba lekhetlo la pele-ba shebana le theko ea boto ea lipapatso tsa LED. Ha e le hantle, katleho ea projeke ea li-billboard tsa dijithale hangata e laotsoe ke ho lula teng ha lipapatso le chelete ea nako e telele-ho fapana le theko ea thepa feela.

Phatlalatso e eme hantle{{0}e nang le tlhoko ea babapatsi ka linako tsohle e ka khutlisa matsete a eona ka potlako ho feta skrine e khōloanyane e kentsoeng sebakeng sa{1}sephethephethe se tlase. Pele o bapisa molumo oa pixel kapa boholo ba skrine, ho bohlokoa ho utloisisa hore na basebelisi ba litaba ba kantle ba tloaetse ho bala ho khutla ho tsetela (ROI).

Bakeng sa lik'hamphani tsa mecha ea litaba, baetsi ba thepa, le bo-rakhoebo ba kenang indastering ea DOOH (Digital Out-of-Home), tlhahlobo ea ROI e tlameha ho phethoa pele kaho e qala.

Chelete ea chelete ea li-billboard e susumetsoa haholo ke lintlha tse 'nè:

• Boleng ba sebaka
• Bophahamo ba sephethephethe sa letsatsi le letsatsi
• Sekhahla sa ho lula ha papatso
• Litheko tsa papatso

Ka mohlala, liboto tse peli tsa lipapatso tse nang le litlhaloso tse tšoanang li ka hlahisa meputso e fapaneng ka ho feletseng haeba e 'ngoe e kentsoe mateanong a litsela tse phetheselang a litoropo ha e 'ngoe e le tseleng ea bobeli e sa bonahaleng hantle.

Boholo ba basebetsi ba profeshenale ba lekola ponahalo ea bamameli pele ba khetha litlhaloso tsa ponts'o. Lipalo tsa sephethephethe, lebelo la koloi, mesebetsi ea khoebo e haufi, le li-angles tsa ponahalo kaofela li ama boleng bo ka bang teng ba thepa ea papatso.

Pele ba hakanya phaello, batseteli ba lokela ho qala ka ho utloisisa tekanyetso e felletseng ea morero. Tlhaloso e qaqileng e fumaneha ho:

Billboard ea Kantle ea Dijithale e bitsa bokae?

Khopolo e 'ngoe e fosahetseng ke hore li-skrini tse kholo li hlahisa chelete e ngata ea papatso ka bo eona.

Ha e le hantle, sekhahla sa ho lula se na le tšusumetso e kholoanyane.

Nahana ka mehlala e ’meli:

• Billboard A

Pontšo ea 60m²

30% ea ho ba teng ha lipapatso

• Billboard B

Pontšo ea 30m²

90% ea ho ba teng ha lipapatso

Maemong a mangata, Billboard B e hlahisa chelete e tsitsitseng hobane thepa ea lipapatso e rekisoa ka katleho.

Ka hona, basebelisi ba nang le boiphihlelo ba mecha ea litaba ba shebana haholo le phumaneho ea babapatsi le boleng ba sebaka ho fapana le ho eketsa boholo ba skrini.

Merero e mengata e atlehileng ea papatso ea kantle e hahiloe ho pota-potiloe ka nepo ho fapana le boholo ba skrini. Libaka tse ling-lintlha tsa moralo li ka fumanoa ho: Libaka tse Hloahloa tsa Outdoor Digital Billboards

A re hlahlobeng mohlala o nolofalitsoeng.

• Morero:

Billboard Boholo: 6m × 4m

Sebaka: Tsela ea khoebo ea litoropong

Palo ea babapatsi: 10

Litefiso tsa khoeli le khoeli tsa papatso ho mobapatsi ka mong: $300

Chelete ea Khoeli:

10 × $300 = $3,000

Lekeno la Selemo:

$3,000 × 12 = $36,000

Haeba matsete a projeke kaofela e le $60,000, nako ea tefiso ea theory e tla ba:

$60,000 ÷ $36,000=1.67 lilemo

ROI ea 'nete e fapana ho latela maemo a ho lula, litšenyehelo tsa ts'ebetso, le tlhoko ea papatso ea lehae, empa mohlala ona o bonts'a hore na ke hobane'ng ha thekiso ea lipapatso hangata e le ea bohlokoa ho feta litlhaloso tsa ponts'o.

Lipapatso tsa dijithale li theha boleng hobane skrini se le seng se ka rekisetsoa baphatlalatsi ba bangata.

Ho fapana le liboto tse hatisitsoeng tsa setso, litsamaiso tsa dijithale li lumella basebelisi ho potoloha matšolo letsatsi lohle.

Babapatsi ba tloaelehileng ba kenyelletsa:

• Bahoebi ba likoloi
• Libaka tsa ho jella
• Mabenkele a mabenkele
• Baetsi ba thekiso ea matlo
• Bafani ba tlhokomelo ea bophelo
• Bahlophisi ba ketsahalo

Ho feto-fetoha ha maemo ho eketsa palo ea menyetla ea papatso e fumanehang sebakeng se le seng sa ho kenya.

Lik'hamphani tse ngata tsa ka ntle tsa mecha ea litaba li talima litsamaiso tsa li-billboard tsa digital e le li-platform tsa lihlahisoa tsa papatso ho e-na le lisebelisoa tsa ho bonts'a.

Chelete e kenang ke lehlakore le le leng feela la equation.

Basebelisi ba litsebi ba boetse ba hlahloba:

• Tšebeliso ea motlakase
• Litefiso tsa tšebeletso ea Inthanete
• Software laesense
• Tlhokomelo ea kamehla
• Lisebelisoa tsa lisebelisoa
• Inshorense le mangolo a tumello

Ho hlokomoloha litšenyehelo tsa ts'ebetso ho ka fella ka likhakanyo tse sa utloahaleng tsa ROI.

Bakeng sa merero ea nako e telele-, taolo ea litšenyehelo hangata e na le tšusumetso e kholo ho phaello.

Moralo oa tlhokomelo o na le karolo e kholo{0}}litšenyehelong tsa nako e telele tsa ts'ebetso. Moralo o sebetsang oa tlhokomelo o hlalosoa ho:Lethathamo la Tlhokomelo ea Liboto tsa Billboard tsa kantle tsa LED

Ha ho na karabo e akaretsang hobane morero o mong le o mong o fapane.

Leha ho le joalo, nako ea ho hlaphoheloa hangata e susumetsoa ke:

• Sekhahla sa ho lula
• Litheko tsa papatso
• Tlholisano ea lehae
• Litšenyehelo tsa ho sebetsa
• Sebopeho sa lichelete tsa morero

Phatlalatso e nang le tlhoko e matla ea babapatsi e ka khutlisa matsete ka potlako ho feta projeke e kholo e fumanehang 'marakeng o fokolang oa papatso.

Ke ka lebaka lena batseteli ba nang le boiphihlelo ba lekola tlhoko ea papatso pele ba reka lisebelisoa.

Bophelo ba tšebeletso bo lebelletsoeng le bona bo lokela ho nahanoa ha ho baloa phaello ea matsete. Ithute haholoanyane ho:Billboard ea kantle ea LED e nka nako e kae?

E 'ngoe ea liphoso tse atileng haholo indastering ke ho nka hore sekotjana se seng le se seng sa papatso se tla rekisoa hang kamora ho kenya.

Ha e le hantle, merero e mecha ea lipapatso hangata e hloka nako ho:

Theha tlhokomeliso ea lehae

Theha likamano tsa babapatsi

Hlahisa maano a litheko

Theha liphutheloana tsa papatso

Basebelisi ba bangata ba atlehileng ba tsepamisitse maikutlo ho eketseheng ha litheko tsa ho lula butle butle ho fapana le ho lebella ts'ebeliso e felletseng ho tloha ka letsatsi la pele.

Mohlala oa Conservative ROI ka kakaretso o hlahisa moralo o nepahetseng haholoanyane oa lichelete.

Merero e atlehileng ka ho fetisisa ea li-billboard hangata e reriloe ho tsoa ponong ea khoebo pele le pono ea lisebelisoa ea bobeli.

Lipotso tse lokelang ho arajoa pele ho thekiso li kenyelletsa:

Ke mang ea tla reka sebaka sa papatso?

Ke sephethephethe se kae se fetang sebakeng seo?

Bahlolisani ba lefisa eng?

Ke sekhahla sefe sa batho ba lulang moo se utloahalang?

Litšenyehelo tsa nako e telele- ke bokae?

Pontšo ea LED ke karolo ea bohlokoa ea morero, empa ke karolo e le 'ngoe feela ea mokhoa o akaretsang oa matsete.

Haeba u rera morero oa ho bapatsa ka thoko ho tsela, u ka hlahloba le rona:

Outdoor Digital Billboard Advertising

tharollo bakeng sa litsela tse kholo, litsela tsa litoropo, litereke tsa khoebo, le lits'ebetso tsa marang-rang a media.